Behind the Screens: How I Organize My Day as an Online Business Owner
As both a business owner and a social media manager, not every day looks the same, but that’s part of the fun of the job. At our agency, Social Savvy, we manage the social media accounts for several clients across industries, varying from online entrepreneurs (think podcasters and coaches), photographers, boutiques, beauty brands, and more. Here's a peek into how I organize my day to stay on top of clients, workload, and my boundaries.
MAKING A SCHEDULE
My typical day is broken down into the following:
8am - Start my morning by cleaning out my inbox, reading social media trends, and looking over my to do list.
9am - Dive into every account that I manage personally. I’ll check comments, DMs, and make sure all content has been published.
12pm - Lunch break! I typically take an hour to eat lunch, listen to podcasts, or watch video trainings.
1pm - After my break, I dive into creating content that I need to for clients. I typically create content on one day only a week for my business, but I like to clear my head with a break before getting into the content creation process. I’ll write email copy, plan posts, design graphics, etc as needed.
4pm - I check my inbox one final time and respond to any emails that need my attention. I only “check” my inbox twice a day to avoid me getting consumed by it. I do however read the notifications for everything that comes in that way if there is something I need to respond to right away I can.
6pm - I typically end my day around 6pm. As a social media manager, it’s very hard to turn “off” so I keep notifications on in case anything happens and I need to respond to an email, comment, DM, etc. If it can wait, I put it off until the next morning to take care of.
SETTING BOUNDARIES
One part about being a business owner is that you have to be accessible. However, when working with clients and customers, you also have to set boundaries. When I work with clients, I let them know that they can contact me by email at any time, but my “office hours” are 8-6pm EST. If there is something urgent that needs my attention, I’ll still answer it because that’s part of the job, too.
Even though you are your own boss, it's important to set a structure and a routine to stay accountable for your business. Thanks for coming along on our day as an online business owner!
